It’s all very well to grow your business by generating new leads but if you can’t convert enough of them into customers then you’ll waste a lot of money on marketing.
No-one can deny that to grow your business you need to consider how you attract new potential customers (or leads). It’s how you generate these leads that is important. Use the Lead Generation STEP as your easy to remember system
The simplest and most cost effective way to grow your business is to make sure you don’t lose clients. Unfortunately, and possibly because we often take customers for granted, it’s a strategy that is so often overlooked.
A capital gains tax, before the end of this Government’s term, is starting to look like a real possibility
Inland Revenue is proposing to get more involved with taxing individuals
Changes to KiwiSaver are taking effect from 1 April 2019
Have you ever done the maths on what your average spend per customer transaction is? That is, how much your customers spend on average with you each time they buy? It’s a lot easier to do than you may realise
The endless pursuit of new customers to grow a business often distracts us from looking after our existing customers. And there we create a potential downward spiral of more spending on marketing, more existing customers neglected and less sales to existing customers.