One of the most powerful questions you can ask in business is why?  Why do you do what you do?  Why would people want to work for you or become your customers?

 The best way to answer all of the above questions is to determine your business purpose; why your business exists for your customers.

 Of course your business exists to provide a return to you as the owner – more profit and more cashflow.  But your customers are not interested in what you want; by helping them to see why your business exists for them you ensure you ultimately get what you want.

Here are some simple rules about your core purpose statement:

1.       It should be no more than 7 words

2.       You and your team need to know if off by heart

3.       It should spark interest and conversation about how you achieve it

4.       It’s what gets you out of bed in the morning to come to work; what you love about your work

5.       You must back it up with action; otherwise it becomes cliché or, worse, just empty words

Some great examples of Core Purpose statements:

·         To make people happy – Disney

·         To solve unsolvable problems innovatively – 3M

·         Just do it – Nike

 What is your why?  If you’re not sure, or want some help, then let us know.

‘People don’t buy what you do; they buy why you do it’ – Simon Sinek